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Have you accepted our Lord and Saviour, Generative AI, into your workflow yet?

Have you accepted our Lord and Saviour, Generative AI, into your workflow yet?

Generative AI is rapidly reshaping the bid and proposal profession, although strong bid leadership was never about simply producing more content. Reflecting on insights from the APMP ANZ 2026 Bid Winning Conference in Melbourne, this piece explores the growing tendency to treat AI as strategy itself rather than a tool that supports strategy, and why clarity of thinking, judgement and commercial reasoning remain the real competitive advantage.

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