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Have you accepted our Lord and Saviour, Generative AI, into your workflow yet?
Generative AI is rapidly reshaping the bid and proposal profession, although strong bid leadership was never about simply producing more content. Reflecting on insights from the APMP ANZ 2026 Bid Winning Conference in Melbourne, this piece explores the growing tendency to treat AI as strategy itself rather than a tool that supports strategy, and why clarity of thinking, judgement and commercial reasoning remain the real competitive advantage.
“This Is the (bid) Way”
If you’ve ever managed a bid, you’ve probably experienced that moment of existential crisis—when the deadline looms, the SME disappears, and the submission portal suddenly decides to update its security settings.
In these moments, I often feel like IG-11 from The Mandalorian, teetering on the edge of self-destruct mode as I navigate the chaos.
But just like the best bounty hunters, Bid Managers always find a way to complete the mission - despite Jawas scavenging our carefully crafted documents, last-minute executive interventions, and the ever-present battle against formatting.
Much like Mando, we live by a code: the way of the bid.
Read on for a fun (and painfully accurate) take on why bid management often feels like life in the Star Wars universe.
This is the way.
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